Top 8 Platforms for Selling Wine Online

1. WineDirect – All-in-One for Wineries

Best for: Wineries that want a complete solution.

WineDirect is one of the most trusted names in the wine e-commerce world. It offers everything from an online store, POS (point-of-sale) system, wine club management, and even helps with shipping your wine.

Key Features:

• Easy online selling setup
  
  

• Built-in wine club support
  
  

• Helps with shipping and delivery
  
  

• Works well for over 2,000 wineries
  
  

Why it's great: WineDirect takes care of most of the hard stuff so wineries can focus on making great wine.

2. Vivino – Reach Millions of Wine Lovers

Best for: Reaching a large community of wine drinkers.

Vivino is not just an app but also a giant wine marketplace. With over 60 million users, it gives sellers a big audience to show their wines.

Key Features:

• Easy product listing
  
  

• Customer reviews and ratings
  
  

• Smart matching for wine buyers
  
  

• Massive user base
  
  

Why it's great: Vivino helps you connect with wine fans based on what they like.

3. WineBid – Best for Fine Wine Auctions

Best for: Selling rare or fine wines.

WineBid is an auction site where sellers can list special or high-value wines. Buyers from around the world can bid on them.

Key Features:

• Weekly online auctions
  
  

• Professional photos and listings
  
  

• Handles payment and shipping
  
  

Why it's great: You can get good prices for unique wines, and they take care of the process.

4. Vinfolio – Great for Collectors and Storage

Best for: Wine collectors and storage needs.

Vinfolio offers a marketplace and also helps sellers with wine storage and shipping. It’s perfect for collectors or high-end sellers.

Key Features:

• Wine authentication services
  
  

• Managed wine storage
  
  

• Focus on premium wines
  
  

Why it's great: Vinfolio is ideal if you’re selling collectible or rare wines.

5. Unovino – Support for Small Wineries

Best for: Small wineries looking for a new way to sell.

Unovino gives smaller wineries a chance to connect with more people. It creates a "remote cellar door" where people can taste and order wines in local places.

Key Features:

• Taste wine in venues before buying
  
  

• Direct link to small wine producers
  
  

• Easy home delivery
  
  

Why it's great: It’s a smart mix of offline tasting and online selling.

6. eBay – Global Marketplace with Flexibility

Best for: Selling to a worldwide audience.

eBay lets you sell wine either through auctions or fixed prices. It gives you flexibility and access to a big customer base.

Key Features:

• Auction and "Buy It Now" options
  
  

• Tools to manage inventory and payments
  
  

• Must follow alcohol selling rules
  
  

Why it's great: eBay gives you freedom and a big audience, but you need to manage the rules.

7. Amazon – Huge Audience, Big Opportunity

Best for: Sellers ready to follow strict rules.

Amazon lets approved wine sellers use its massive customer network. You can also use its shipping service for faster delivery.

Key Features:

• Huge reach
  
  

• Fulfillment by Amazon (FBA) available
  
  

• Strict compliance and rules
  
  

Why it's great: Amazon brings in a lot of buyers, but you must be ready to play by their rules.

8. Drizly – Fast Local Delivery

Best for: Retailers targeting local markets.

Drizly partners with local wine stores to deliver alcohol quickly to customers. It’s great for sellers wanting to stay local but still grow online.

Key Features:

• Fast delivery
  
  

• Partnered with local stores
  
  

• Handles shipping logistics
  
  

Why it's great: Drizly is perfect for fast, local wine delivery.

Things to Consider Before Choosing a Platform

1. Legal Rules and Compliance

Make sure the platform helps you follow all local and state laws about selling alcohol.

2. Your Target Audience

Different platforms attract different buyers. For example:

• WineBid = Collectors
  
  

• Vivino = Everyday wine drinkers
  
  

3. Fees and Charges

Look at the platform's pricing—some charge for listings, others take a cut from sales.

4. Shipping and Delivery

Some platforms (like WineDirect and Amazon) help with shipping. Others might expect you to handle it.

5. Marketing and Reach

Platforms with strong marketing features (like Vivino or Amazon) help get your wine in front of more people.